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't properly disclose a relationship with Microsoft....of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ... -search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer declined to discuss the WSJ piece, but said firm staffers were instructed to disclose Microsoft as a ...
When Google acquired Internet ad services firm DoubleClick, industry watchers viewed the development as another (hefty) strategic acquisition that further served Google s plans for world domination. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...
According to Campaign Media Analysis Group, a division of TNS Media Intelligence Co., which recently released its report on political ad spend for 2006, pols are spending 150% more than in 2002, possibly in hopes of swaying the emotional vote. According to BBC News, former VP Al Gore recently told ...
The company parted ways with its former AOR, Burlington, MA-based Davies Murphy Group, in May. According to sources, Pasadena, CA-based eHarmony met with at least three firms after issuing an RFP earlier this summer. While Lou Casale, eHarmony VP of corporate communications, neither confirmed nor denied news ...
The company, with just 2% of the market, behind America Online's 6.6% and My Way's 2.7%, and far behind market leaders Google, Yahoo! and Microsoft MSN, is launching a marketing campaign along with a revamped Web site. The effort targets what Ask.com vp marketing Greg Ott describes as "the demanding ...
. "People don't react well to companies that back down from support of their policies." Microsoft won ... and Lesbian Center (LAGLC), announced it was revoking an award it gave Microsoft in 2001. When Microsoft ...
. The ads, developed by DC-based Davis Co., will be appearing in selected regions around the country ...
Securities, Lehman Brothers Holdings, Omnicom Group, and Microsoft. ...
: CBC and BBC are the most trusted source [in Canada and the UK, respectively]. It's interesting ...
is that the great brands of the past 20 years or so - Microsoft, Southwest Airlines, Starbucks, Amazon - have been ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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