Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
It must be odd working at Facebook.
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
, and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
broadcast by the BBC. Follow Maisie McCabe on Twitter @MaisieMcCabe ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...
Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
I remain convinced that the most important thing for marketing, and business in general, to get right over the next couple of decades is its use of, and relationship to, customer data - whether that data officially "belongs" to the customer or not.
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...
How we learned to stop worrying and love failure
24 May 2012
. Our day of reckoning started with a typed memo on our desks from the great Peter Davies. It read: "To ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
. It has also recently been added to the BBC's digital roster. These are not just marquee names designed ... became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
