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Positive thinking

aligned business initiatives. You can see Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers and technology workers. And it s in Microsoft s interest to make a larger pool of employees, not just for Microsoft, but for others. That s just one example of a ...

'Halo 3' push focuses on traditional media outlets

REDMOND, WA: Microsoft's multimillion-dollar marketing push supporting the launch of Halo 3...community, Microsoft didn t feel the need to run a new/social-media-centric PR push. It felt the gaming ... the cover of Time and is currently on the cover of Rolling Stone. Microsoft worked with campaign lead ... , lifestyle, sports, and entertainment press. Microsoft s team and the agencies involved intentionally layered ...

Safety angle puts backpack solidly in front of the media

behind were CNN, Reuters , and BBC, among others. The company has simultaneously launched a blog ...

ARGs hit mainstream with 'Cloverfield'

on behalf of Steven Spielberg s A.I. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2 ...

AT&T tops reputation scale

as any issues with the deal. Also among the top ten are Microsoft, Verizon, and General Motors ...

Dell turns focus to small businesses in latest effort

Davis, manager of small business communications at Dell. Communications surrounding the new campaign ... IT services and the elimination of the trial software, Davis noted. She added these were the messages ...

In most cases, the key to a product launch is no secret

for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of criticism ...

A fresh perspective

safe alternatives to drug- and alcohol-filled prom after-parties, says Jeff Davis, SVP and senior ... initiatives, Davis says, Fleishman reached out to them via traditional broadcast components, including ... , Davis says. It s just assumed knowledge now that we go into every consumer-facing program with a hybrid ...

Harbrew like 'The View' as it launches DeViton's Limoncello

hits include industry publications along with ABC, CNN, E!, Fox News, and BBC News. In addition, UPI ...

Windows Live brand gets boost from TV integration

To enhance its Windows-user experience, Microsoft has long offered online and downloadable...But to create excitement around its new-and-improved Windows Live options, Microsoft wanted ... -life setting, one with which key users could really relate. Strategy Microsoft had done nontraditional ... Microsoft and R C say the Windows Live/BDSSP relationship will continue to evolve. Microsoft Windows Live ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.