22 Oct 2007
| by Tonya Garcia
aligned business initiatives. You can see Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers and technology workers. And it s in Microsoft s interest to make a larger pool of employees, not just for Microsoft, but for others. That s just one example of a ...
28 Sep 2007
| by Michael Bush
REDMOND, WA: Microsoft's multimillion-dollar marketing push supporting the launch of Halo 3...community, Microsoft didn t feel the need to run a new/social-media-centric PR push. It felt the gaming ...
the cover of Time and is currently on the cover of Rolling Stone. Microsoft worked with campaign lead ...
, lifestyle, sports, and entertainment press. Microsoft s team and the agencies involved intentionally layered ...
16 Aug 2007
| by Alexandra Bruell
behind were CNN, Reuters , and BBC, among others. The company has simultaneously launched a blog ...
30 Jul 2007
| by Randi Schmeltzer
on behalf of Steven Spielberg s A.I. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2 ...
26 Jul 2007
| by Tonya Garcia
as any issues with the deal. Also among the top ten are Microsoft, Verizon, and General Motors ...
12 Jul 2007
| by Aarti Shah
Davis, manager of small business communications at Dell. Communications surrounding the new campaign ...
IT services and the elimination of the trial software, Davis noted. She added these were the messages ...
12 Jul 2007
| by Keith O'Brien
for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of criticism ...
18 Jun 2007
| by Randi Schmelzer
safe alternatives to drug- and alcohol-filled prom after-parties, says Jeff Davis, SVP and senior ...
initiatives, Davis says, Fleishman reached out to them via traditional broadcast components, including ...
, Davis says. It s just assumed knowledge now that we go into every consumer-facing program with a hybrid ...
10 May 2007
| by Ted McKenna
hits include industry publications along with ABC, CNN, E!, Fox News, and BBC News. In addition, UPI ...
14 Mar 2007
| by Randi Schmelzer
To enhance its Windows-user experience, Microsoft has long offered online and downloadable...But to create excitement around its new-and-improved Windows Live options, Microsoft wanted ...
-life setting, one with which key users could really relate. Strategy Microsoft had done nontraditional ...
Microsoft and R C say the Windows Live/BDSSP relationship will continue to evolve. Microsoft Windows Live ...