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CARLSBAD, CA: Microsoft is bringing to consumers the hands-on experience of its newest technology...will be able to place cell phones on the Surface screen to learn product information. Microsoft also has ... familiarizing them with our technology, said Mark Bolger, senior director of marketing for Microsoft Surface ... , which will lead to other experiential marketing opportunities. Microsoft will bring Surface to an event ...
It s to bring the magazine to life, says Hallett Davis Ruzic, Cooking Light s marketing director. We re trying to re-emphasize that having or maintaining a healthy lifestyle is not just about what you eat; it s about how you live your life. IDEA: This year s FitHouse, located in Chicago ...
On April 7, Space Adventures client Charles Simonyi, a software pioneer that was integral in the development of Microsoft s Word and Excel products, will launch from Kazakhstan to fly to the ISS. Stacey Tearne, Space Adventures VP of communications, said the company, which did not have an incumbent agency ...
of their competitors like Apple or Microsoft, and their pricing model is interesting in that it provides a really good ...
NEW YORK: Using great fanfare, last week's 36-hour product launch of Microsoft Vista aimed to take...Bongarbiz created a human billboard on January 29 seven stories above the city, unveiling the Microsoft and Microsoft Vista logos for awed onlookers at street level. Other launch activities included a luncheon with Steve Ballmer attended by analysts and members of the press, a thank you celebration hosted by Microsoft ...
NEW YORK: Among the massive number of events designed to call attention to the Microsoft Vista
, with help from their agency, Susan Davis International, will use cultural events to target specific ...
be extraordinarily positive. Consider the top three business stories of the first full week of January - Microsoft ...
REDMOND, WA: On the eve of portable music player Microsoft Zune's Tuesday launch, the company...Microsoft chairman Bill Gates was scheduled to preside at a Secret Machines performance in Seattle ... Microsoft's long-awaited iPod killer, allows the user to share his or her music selections wirelessly ... than any other Microsoft product. It retails for about $250. The 30GB Zune digital media player ...
practitioner. "A huge challenge is managing exhibitor expectations for press attendance," says Jeff Davis ... . Instead, Davis advises, select a venue and time that is as convenient as possible for the press. And ... ] with a bulleted recap of what they missed," Davis advises, "so they will hopefully attend next time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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