Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
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Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass audience, according to Daniel Danker, general manager of programmes and on-demand at the BBC ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
Publicis extends footprint in China
14 May 2012 | by John Reynolds
of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
. The best will be made possible by the Microsoft search engine. Range Rover: Evoque Special Edition ...
Pick of the Week - The Leith Agency/Irn-Bru
03 May 2012
Laird, Dominique McMullan, Mark Davies and Michael Kinlan, and directed by Martin Wedderburn through MTP ...
BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
AMV, Euro RSCG and W&K land D&AD Pencils
26 Apr 2012 | by Campaign staff
's), CHI Partners (TalkTalk), Iris (Heineken), Rainey Kelly Campbell Roalfe/Y R (BBC) and TBWA ...
Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
24 Apr 2012 | by Nick Batten
The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ... . Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
