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HOW TO GET AHEAD: HOW TO IMPRESS ... Gareth Davies, head of advertising at River Publishing

The ability to communicate with young children is something Gareth Davies admires. Could you ... to be found on cowboy boots? That's exactly what Davies had to do in his own youth. As a Camp America ... on for the rest of his life, Davies reckons these summers were a great training ground for a career in media ...

Ex-BBC staff launch Shoot You film unit for student ad 'hits'

A group of ex-BBC camera staff have launched a team of 'hit squads' to allow advertisers to target students. Shoot You consists of a camera crew and a celebrity-lookalike presenter who go around filming advertisers when they are giving out samples. The idea follows on from 'Direct ...

CLIENT ROUND-UP: Helen Stevenson put in charge of Mars' across Europe

Helen Stevenson, Mars' UK confectionery marketing director, has been put in charge of Mars' Celebrations, Milky Way and M&Ms across Europe after a shake up in the division. Mike Davies, Mars' UK confectionery managing director, is overseeing her role while a replacement is sought. ...

Real Radio Yorkshire hires sales director

competitors will be BBC Radio 2 and BBC Leeds as opposed to other commercial radio stations ...

CBLM lands media activity for pair of BBC exhibitions

Clilverd Booth Lockett Makin (CBLM) has won the media planning and buying account for the BBC's Gardeners World Show and BBC Good Homes Show. The Bristol agency won the task from incumbent PHD, as it is thought that the BBC wanted a more regional approach for the shows, which are both being held ...

Dennis gaming site takes 10 per cent of market

and companies including BBC Interactive and Vivendi Universal. According to latest figures from website ...

Square One director duo exit to found own agency

Two directors from Derbyshire agency Square One have left to start up their own full-service business in Sheffield. Geoff Noake and Phil Davies have founded Noake Davies Associates to provide ... was deputy managing director, while Davies was business development director. Noake has spent 25 ...

CASE STUDY: Media owner: CT Media (Carl Tooney Media), Advertiser: Dolphin Telecom

Adam Rattner at Carat and James Davies, client director at Posterscope, booked a ten ... of the campaign. "It cost 10,000 for the actual trucks, and 20,000 to produce the ads," Davies says ... and Bristol. The activity didn't run in London or Manchester. The main issue for Davies ...

IPM sets up sports marketing division

IPM, the Interpublic-owned poster specialist, is launching a sports marketing division called IPM Sportspace. IPM Sportspace will offer a strategic planning service for existing clients including Sky, Vauxhall, Microsoft, Motorola, Tesco and Jupiter, as well as new clients, providing an in ...

TARGETING THE RICH: AB consumers are notoriously hard to reach, hard to please and hard to keep. So how can advertisers get into the minds of the fabulously wealthy? Colin Grimshaw asks the experts

having similar creative executions. Mindful of this, CIA's Hamish Davies, account director ... -conscious and love the BBC and classical music. They do not appear overtly rich; their wealth is usually ... . VIPers watch TV for two hours a day, three hours at weekends. Favourite TV programmes include the BBC ...

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