On the Road: Jenson Button's appearance at Bluewater for Virgin
20 Oct 2009 | by James Quilter
the track from selected viewpoints. The driver later appeared in a Q A session with the BBC s David Croft ...
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Bing launches travel promotion with Thomas Cook
03 Nov 2009 | by James Quilter
LONDON - Microsoft has launched an online competition with Thomas Cook to support its search engine...holiday. Online marketing support will cover Microsoft sites including MSN Travel and MSN ... results for queries about destinations and travel. Speaking about the campaign Microsoft travel category development manager Caroline Mastoras said: "This partnership is a great afternoon example of Microsoft ...
Promo Review - Highland Spring's Chris Hoy promotion
19 Oct 2009 | by Sam Jordan
Highland Spring has an interesting habit of sponsoring high profile Scottish sportsmen including Andy Jamie Murray, Steven Hendry and the admittedly less high profile Alastair Forsyth (golfer). Out of this Sir Chris Hoy would appear to be the cream of this crop. The Olympic cycling legend and BBC Sports ...
Analysis - has Iceland changed the way we shop?
02 Oct 2009 | by James Quilter
, considering just about every product had a 99p tagged onto the price, it was rather bold. Helen Davies ...
Who are the top 20 players in the Licensing industry?
29 Sep 2009 | by James Quilter
show Pointless, which is running on BBC Two. Khan has been described as very efficient , although ... of UK licensing, BBC Worldwide In 2007, Hollis finished as runner-up in the Licensing Leaders list. However, following BBC Worldwide s decision last year to focus on promotions, Hollis has moved down ...
Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?
17 Sep 2009 | by James Quilter
Retail Why managing director Helen Davies said: "Given the flurry of recent press interest in BOGOFs ...
Kellogg's takes top spot from Coca-Cola as August's top POS brand
16 Sep 2009 | by James Quilter
director Helen Davies made the point that as with July's top 10 there was a lack of space devoted ...
Newspaper giveaways from the weekend (12 to 13 September)
14 Sep 2009 | by James Quilter
Caramel Kit Kat. Redeem coupon at Spar. Daily Mail Free dvd of the BBC series Nature s Greatest ... of the BBC series Nature s Greatest Events featuring David Attenborough. Redeem coupon at WH Smith ...
Nectar offers time with Dragon's Den pannelist to business members
10 Sep 2009 | by James Quilter
LONDON - Nectar is offering its Nectar Business members a one-to-one advice session with BBC TV
Cadbury's Trident Beyonce campaign is the promotion best supported in-store
04 Sep 2009 | by James Quilter
The first survey covers July. Perhaps due to the fact it is summer the alcohol and lager brands had a sizeable presence. Helen Davies managing director of r etail research and shopper marketing agency Retail Why , which carried out the report said: "Alcohol had a lot of pallets. The price and space ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
