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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Facebook's Everson urges marketers to 'make a bet on us'

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Standard Life looks to bring in public affairs support

Davies, who joined in 2009 and was formerly senior public affairs manager at the Royal Bank of Scotland. ...

Clinton Manning: Why I joined PR

such as the BBC with a lot of overlapping content. Of course, the BBC's online services are not really free ...

Edelman hires Eleanor Wilcox and Gary Cleland

Eleanor Wilcox and Gary Cleland both join as associate directors. Wilcox has recently returned to the UK from Rwanda, where she spent a year as a government adviser. Before this, Eleanor edited programmes at Sky News and has also worked across a number of outlets at the BBC, including Newsnight ...

Focus: Executive salaries - The case for executive pay

admitting on BBC Radio 4's Today programme that bankers' pay was too high. SHAREHOLDER COMMS ...

Anthony Hilton: Just admit when you are wrong

. Culturally they are chalk and cheese. Mick Davis and Ivan Glasenberg, its two leaders, are as red ...

Trading Places: this week's people moves

Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...

Bank of England seeks PR support to promote diversity credentials

with electronically created money. Former BBC business journalist Nils Blythe leads the Bank s comms. He ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.