NGTV has fun with marketing strategy
22 Oct 2007 | by Randi Schmelzer
incorporates product integration into its programming mix. This summer, it teamed with Microsoft XBox for Game ...
Search results for Baylay, BBC, Microsoft, Davie
Search filters:
By Industry Sector
-
Arts & Entertainment
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- PR Week USA (89)
By Channel
- Advertising (1)
- Brand Communications (11)
- Corporate Issues (6)
- Corporate Social Responsibility (2)
- Crisis Communications (6)
- More...
- Events / Promotions (9)
- Financial Communications (3)
- Marketing (34)
- Media Relations (15)
- Multicultural Marketing (1)
- Online Communications (20)
- Public Affairs (2)
- Public Relations (67)
- Specialized Marketing (6)
- Less...
Wicked Fashions increases efforts for back-to-school
05 Sep 2008 | by Alexandra Bruell
viral video featuring b-boys/girls dancing in SouthPole clothing around New York City, added Kara Davis ...
The most effective use of star power
17 Sep 2007 | by Randi Schmelzer
or tools like the Davie-Brown Index or Q-scores Realize that while an individual brand may be adventurous ...
ARGs hit mainstream with 'Cloverfield'
30 Jul 2007 | by Randi Schmeltzer
on behalf of Steven Spielberg s A.I. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2 ...
In most cases, the key to a product launch is no secret
12 Jul 2007 | by Keith O'Brien
for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of criticism ...
A fresh perspective
18 Jun 2007 | by Randi Schmelzer
safe alternatives to drug- and alcohol-filled prom after-parties, says Jeff Davis, SVP and senior ... initiatives, Davis says, Fleishman reached out to them via traditional broadcast components, including ... , Davis says. It s just assumed knowledge now that we go into every consumer-facing program with a hybrid ...
Sci Fi applies beta test to series to enhance viewer involvement
03 May 2007 | by Irene Chang
test of products is much more common in the tech industry, where companies like Microsoft invite ... , which have been viewed more than 6.5 million times. 2. The kickoff launch of Microsoft Vista in January ...
Public conversations
23 Apr 2007 | by Craig McGuire
MarketWatch, BBC-TV, Reuters, Bloomberg, The Wall Street Journal , Dow Jones News Service, and others ...
Listening has always been a vital part of communicating
12 Feb 2007 | by Lisa Davis
- with a major factor in his downfall being the prot g to whom he never listened. Lisa Davis is VP ... management from an in-house viewpoint. If you have any comments or suggestions, e-mail her at lisa.davis@prweek.com . ...
The Art of PR
26 Jan 2007 | by Tonya Garcia
(about 1 million people visit per year), they ve hired Martha Davis, manager of tourist marketing. A person might just handle PR or advertising and those efforts are directed at a vast audience, says Davis. My audience is a small segment. A member of the broad communications team, Davis job is to work ...
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
