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Positive thinking

aligned business initiatives. You can see Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers and technology workers. And it s in Microsoft s interest to make a larger pool of employees, not just for Microsoft, but for others. That s just one example of a ...

The spirit of generosity

to charitable causes were Newman s Own, Microsoft, and Yoplait. Consumers who get involved with programs ... , followed by Microsoft, Target, and Avon. These top companies, both in the eyes of consumers and those ... research with the University of California- Davis, the company discovered kids who had Hidden Valley Ranch ...

Green surge forces new recycling angles

Waste management, though, is not only a big business, but also a huge environmental issue. Thanks to the public s growing green awareness, garbage and recycling are getting a lot more media attention these days. There s never been a better time to put issues like recycling to the media, notes Lena Davie, Hill Knowlton ...

Cooking Light touts healthy living with greener FitHouse

It s to bring the magazine to life, says Hallett Davis Ruzic, Cooking Light s marketing director. We re trying to re-emphasize that having or maintaining a healthy lifestyle is not just about what you eat; it s about how you live your life. IDEA: This year s FitHouse, located in Chicago ...

Great moments in consumer PR

Microsoft Windows 2000 launch Oprah's Book Club Prunes become "dried plums" Barbie & Ken ...

Hurricane aid pays off in image surveys

Wal-Mart earned the top spot in Delahaye's Media Index of Corporate Reputation, which includes analyses of different print and broadcast news to measure the reputation of the top 100 US companies. The retail giant placed second on last quarter's index, behind Microsoft. Mark Weiner, CEO of Delahaye, said ...

Paul Holmes

Street Journal 's idea that the first priority now should be to repeal the Davis-Bacon Act, which ...

Paul Holmes

Street Journal 's idea that the first priority now should be to repeal the Davis-Bacon Act, which ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.