Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best
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Pepsi Bottling mixes first CSR report in messaging
10 Oct 2008 | by Nicole Zerillo
to Paula Davis, VP of corporate communications. The report, Act! Our Commitment to Making a Difference ... responsibility report is a first at PBG, Davis said. We've been incorporating sustainable principles into our ... while advancing our goals, Davis said. We will continue to add to the report in the future. We made ...
'Got breakfast?' campaign taps tennis star for awareness push
12 Feb 2007 | by Marc Longpre
Davis, a got breakfast partner and founder of East Side Entrees. If you can feed them at their desk ... . Kournikova is donating her time to the campaign, according to Davis, and they plan on continuing to use her ...
Francis wakes West up to coffee farmers' plight
27 Nov 2006 | by Randi Schmelzer
, the Francis brothers have been invited to participate in BBC-aired dialogues with representatives of Kraft ...
Seattle Roundtable: Moving the needle along
27 Nov 2006
of the world? Lou Gellos (Microsoft): The ability to find people who can simply write at a corporate ... -year range. Gellos (Microsoft): Six years ago, we had less than 30,000 people. Today, we have over 70 ... several people of late who've come in with a Microsoft spouse who has PR experience or skills. When we see ...
HOLMES REPORT: With the proper behavior, even tobacco makers can legitimately claim to be socially responsible
19 Jul 2004 | by Paul Holmes
Davies, Philip Morris' VP for corporate affairs, did recently at the Business in the Community annual ... an informed choice are not encouraged to smoke. I'm inclined to agree with Davies that companies should ...
Consumer Awareness: Spirited effort lifts profile of Diageo's low-carb potables
26 Apr 2004 | by John N. Frank
, Troy Aikman, Franco Harris, and Terrell Davis. The athletes made cocktails with Diageo spirits ...
Soft drink makers begin to test recycling initiative
14 Apr 2003 | by John N. Frank
Davis Co.'s Washington, DC office is handling advertising, marketing, and PR on the campaign in Pittsburgh and Hampton Roads, VA, said Preston Read, the association's director of environmental affairs. The association has worked with Davis Co. in the past, and decided to continue that relationship on this project ...
PR agencies sign on to help push olive oil
10 Mar 2003 | by John N. Frank
, said Stephen Davis, sales and marketing manager at Oliviers. "There's become some consumer awareness ... ," Davis said. He selected the Susan Magrino Agency for the account from a group of four finalists after a 12-week search. The company had been working with another firm, but Davis decided to switch. "We ...
Philip Morris completes its rebranding to Altria Group
03 Feb 2003 | by PAUL CORDASCO
the identity of Altria Group as the parent company of these other brands," said Davis Tovar, a spokesman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
