Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best
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Pepsi Bottling mixes first CSR report in messaging
10 Oct 2008 | by Nicole Zerillo
to Paula Davis, VP of corporate communications. The report, Act! Our Commitment to Making a Difference ... responsibility report is a first at PBG, Davis said. We've been incorporating sustainable principles into our ... while advancing our goals, Davis said. We will continue to add to the report in the future. We made ...
Diageo selects Taylor for global Guinness account
23 Jul 2007 | by Tonya Garcia
Taylor will provide global strategic support and develop best practices for sponsorships, as well as brand and crisis communications. Beth Davies, global PR director for Guinness, said it sought a firm ... with other Diageo brands over the past 20 years. Davies would disclose neither the contract s value nor ...
Harbrew like 'The View' as it launches DeViton's Limoncello
10 May 2007 | by Ted McKenna
hits include industry publications along with ABC, CNN, E!, Fox News, and BBC News. In addition, UPI ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
Microsoft Windows 2000 launch Oprah's Book Club Prunes become "dried plums" Barbie & Ken ...
All eyes on Germany
13 Jun 2006 | by Keith O'Brien
, likely due to people across the pond tuning into the BBC or other sports-dedicated Web sites. From ...
Wag Ed appoints Yeap to establish presence in Japan
16 Jan 2006 | by Andrew Gordon
, we need to have a presence in Japan." Wag Ed's Asia-Pacific clients include Microsoft, Samsung ...
The youth market
22 Nov 2005 | by Andrew Gordon
, whether it's Microsoft or Connexion by Boeing (which offers in-flight internet access) or Starbucks ... is not always easy. Corporations tend to outspend agencies, she says, and with the likes of Microsoft, Nike ... with that. The corporate side That aforementioned need for public affairs was felt at Microsoft ...
HOLMES REPORT: With the proper behavior, even tobacco makers can legitimately claim to be socially responsible
19 Jul 2004 | by Paul Holmes
Davies, Philip Morris' VP for corporate affairs, did recently at the Business in the Community annual ... an informed choice are not encouraged to smoke. I'm inclined to agree with Davies that companies should ...
Public warming to screw cap wines
13 May 2004 | by Keith O'Brien
brought the University of California-Davis in to produce an independent, third party study of the aging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
