US leagues eye MLS jersey sponsorships
28 Feb 2007 | by Michael Bush
fans protesting because there s a Microsoft logo on the front of a jersey from a team in Houston? I don ...
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Windows Live brand gets boost from TV integration
14 Mar 2007 | by Randi Schmelzer
To enhance its Windows-user experience, Microsoft has long offered online and downloadable...But to create excitement around its new-and-improved Windows Live options, Microsoft wanted ... -life setting, one with which key users could really relate. Strategy Microsoft had done nontraditional ... Microsoft and R C say the Windows Live/BDSSP relationship will continue to evolve. Microsoft Windows Live ...
A brotherly community
11 Dec 2006 | by Julia Hood, Eleanor Trickett, and Marc Longpre
roundtable participants said one of their best recruiting pools was spouses of Microsoft employees. Mary ... , but are new to Philadelphia proper. What have you seen about the PR community? Lisa Davis (AstraZeneca ... . Davis (AstraZeneca): That's interesting. Maybe this is something for this region, because I've actually ...
The IFL takes its fight to all audiences
27 Nov 2006 | by Michael Bush
looking for potential investors and business partners. Microsoft and Coca-Cola have already signed on ...
PR Babylon
11 Sep 2006 | by Randi Schmelzer
barrage of logos and advertisements, said Tom Meyer, president of product placement firm Davie ...
Raytheon boosts math careers
11 Jul 2006 | by Craig McGuire
. Organizers also secured participation from Sen. Edward Kennedy (D-MA), Rep. Jo Ann Davis (R-VA), and Rep ...
All eyes on Germany
13 Jun 2006 | by Keith O'Brien
, likely due to people across the pond tuning into the BBC or other sports-dedicated Web sites. From ...
Lights, camera, and the power of TV
29 May 2006 | by Erica Iacono
convey the event's "globally united message." Initially aired live by Sky, BBC, CNN, and Fox, OTSP ...
Sports apparel getting everyday play
03 Apr 2006 | by David Ward
Lincoln Davis, a senior account executive at Edelman's Seattle office who represents running shoes ...
What ever happened to 'us' at the Olympics?
23 Feb 2006
, there was the daily soap opera at the men's speedskating oval between Chad Hedrick and Shani Davis, both gold medal ... after the 1,500-meter race (Davis having won silver, Hedrick bronze) and vitriolic comments ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
