The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...
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Immediate Media prepares for job cuts across sales and editorial
01 Jun 2012 | by Nick Batten
round of redundancies following the merger of its BBC Magazines, Origin and Magicalia operations
Media: Sixties radio launch an absolute success
01 Jun 2012 | by John Owens
was covered on BBC Radio, ITV's Lorraine and BBC local radio. It generated 190 press articles, as well as online coverage on Sky New and BBC News. Results Harris Research showed that prompted awareness ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
group chief executive, Ashley Highfield, the former managing director of Microsoft who joined ...
Danny Rogers: Nothing in public life is safe from being leaked
31 May 2012 | by Danny Rogers
On Monday, two senior comms professionals were 'outed' for applying pressure on the BBC....director of comms at News International), Guto Harri, had sent emails to BBC news executives allegedly warning that unless coverage of Johnson's mayoral election campaign improved, the BBC faced a 'huge ... , Craig Oliver, berating BBC News' chief political correspondent Norman Smith for his coverage of David ...
PR professionals urged to show caution over correspondence with media
31 May 2012 | by Matt Cartmell and John Owens
's former comms chief Guto Harri to a BBC reporter, in which he threatened to use contacts in the press to confront the BBC over its coverage of the Mayor. On the same day, a film clip was leaked on YouTube that showed Downing Street comms director Craig Oliver berating BBC reporter Norman Smith over coverage ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
It must be odd working at Facebook.
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear ... are playing, and the challenge that Boxee and Apple TV will face from Microsoft. So the conclusion about ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
, and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
seen , while the BBC has promised the most comprehensive coverage ever of an Olympic games . Let ... difference. And the BBC saw significant demand for this, with 9.7 million hours of Olympic footage consumed ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
