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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Facebook's Everson urges marketers to 'make a bet on us'

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Trading places: this week's people moves

-pat community in the post of managing director of Mi9 a joint venture between Microsoft and Australian ...

Trading places: this week's people moves

of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...

Commercial TV and radio remain strong in Q1

's ad market to a combination of factors, including the BBC s share of TV audiences which advertisers ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

and was reappointed following a pitch process. Ninka Davies, Iceland s broadcast advertising and PR manager said ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Spencer has remained inside the first 20 places but has dropped from 11 to 17. The BBC remains ... .55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...

CSR: Golden Square gets green makeover

coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...

An absence of leadership

.5% Google 7.7% Tesco 6.0% Microsoft 6.1% Microsoft 5.5% Facebook ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...

BBC marketing chief quits for DFS

Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.