Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
, Gillette marketing director, told USA Today . It s a new business model. Five facts: 1. USA ...
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Time to merge online, offline efforts
21 May 2007 | by Michael Ferranti and Chris Rosica
. One model that didn t exist five years ago is TV to search. While consumers go from TV directly ...
Groups clash over proposed bills
17 Nov 2006 | by Tonya Garcia
of America (RIAA). "We care a lot when particular companies create business models that encroach upon ...
Centex creates memorable experience in model homes
20 Sep 2006 | by Tanya Lewis
Centex Homes wanted to find a way to help its model homes stand out...."We felt we could do a better job making model [homes] more interactive and memorable," says Amanda Larson, marketing director for the Centex central coast division. Model homes are typically ... The team took a theatrical approach in which actors would play a family in a model home, allowing ...
2006 Agency Excellence Survey: Cohn & Wolfe
24 Jul 2006
were interviewed between April 18 and June 27, 2006. Modeling of results: Agencies were ranked ... in their dataset to ensure a comparable impact of current clients for each firm. The structure of the model ...
Media/PR relationship crucial as paid-for model blurs lines
12 Jun 2006 | by Eleanor Trickett
important, PR isn't always free. The paid-for model has earned a place in the industry, and guaranteed ...
Denuo chief tackles marketing challenges at Syndicate
17 May 2006 | by Keith O'Brien
serving primarily as a "plug-in and play" model. "We could execute short projects for clients, from ...
Integration tailors brand-building efforts
15 May 2006 | by Julia Hood
company model. "I do believe [360] a wonderful idealistic version of the future. But when ad campaigns ... and geographies for the top 21 global accounts. "No two accounts want the same mix or the same service model for how we support them," Seifert explains. He says the model is less focused on geography, more ...
Avastin price issue complicates PR's role amid rising drug costs
27 Feb 2006 | by Beth Herskovits
is to tell the full story of Genentech's business model and how we approach drug development," she said via e ...
Volkswagen brings consumers up to speed with launch of GTI
24 Feb 2006 | by Michael Bush
Volkswagen's launch campaign for its new GTI model aims to generate buzz and position the car...OBJECTIVE: Volkswagen's launch campaign for its new GTI model aims to generate buzz and position the car as the original "hot-hatch." "We also wanted to use the campaign to elevate the brand image of Volkswagen and generate interest in the company," said Steve Keyes, GM of PR for Volkswagen. "So those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
