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Staff must be a crisis comms priority

there is no one-size-fits-all crisis model. However, internal audiences should not be such a variable. You need ...

Purdue outlines plans to curb future promo errors

publicly held company. I think there are two things that make it a model. One is it s a terrific plan ...

Preparing for a new world of marketing

to do a lot of modeling and testing, he says. We have come together and made a very specific list ... of the new-media tools, over and above the model. The budget problem For those companies that have ...

Information excess is healthy challenge for pharma PR pros

in an environment in which everyone may not be an expert, but everyone has an opinion. This disclosure model can ...

The new crisis landscape

. Clients are recognizing this dynamic - agency crisis pros say they are now modeling crisis situations ...

Who to watch

-only model. CKPR In a marketing world where there are more techniques and ideas than ... has stuck to its paid-for model even as others have ungated, and its quest for added value will prove ...

Book of lists 2006

-changing decision to forgo marketing subscriptions to focus on an ad-supported model. Post-Miller, AOL will either ... , the world got to see a Mac run Microsoft Windows on its Intel-based models, which led some to ask, "Why buy ... statement After the death of an underweight model sparked Madrid Fashion Week to ban size-zero models ...

Sponsorships steady despite tough times

As sports continue to become more relevant in the lives of consumers, so, too, does the need for effective sponsorships and partnerships between athletes and brands. Unfortunately, for every model athlete, such as Tiger Woods or Peyton Manning, there is a Koren Robinson (Minnesota Vikings wide receiver who recently ...

Apple incident mirrors recent Dell recall

G4 and PowerBook G4 notebook computers are at risk of igniting. and consumers can check their model ...

Dowie, attorney mull next steps

retaliation" for terminating Dowie. Mark Beck, one of Fleishman's LA-based attorneys, noted that Morrow "gave Dowie every opportunity to make his case." Still, Beck said, "she concluded his case was a sham." Beck said there was "not an iota of evidence to support" the claim that Dowie was sacrificed to the US ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.