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Changing the script

Along with revamping its business model in the past year, Blockbuster has also altered its PR...-store model. Enter Total Access. From the beginning, the program was a game-changing offering, says Brad ...

Huffington Post matures into online force

the scope of a liberal blog, Ruiz says. It s really grown up and out past that. The old model ...

PR's chance to show value lies in its marketing matrix role

they objectively think are most important. This model shows us how to differentiate between qualities ... . In addition, clients have increasingly sought models that bring brands together in unique ways, inside ...

2007 ABR: Manning Selvage & Lee (MS&L)- The Challenger

Public Relations and Marketing - Las Vegas HLD/Blankman Public Relations - Long Island Everett Clay ... s summer internship program, which was featured in The New York Times , was modeled after The Apprentice ...

2007 ABR: Marina Maher Communications

Our healthcare area has gotten off to a strong start, says Maher. Our business model has always been to work with a select number of clients on large brands. Organic growth projections are strong - and being met in the first quarter. Principal: Marina Maher, president and CEO Ownership: Independent ...

2007 ABR: APCO Worldwide

by the Women s Business Enterprise Council. We are proud of our employee ownership model and continue to build ...

2007 ABR: DG&A

launched this new practice area by focusing on creating and proving groundbreaking consulting models ... launched this new practice area by focusing on creating and proving groundbreaking consulting models ... practice areas by focusing on creating and proving groundbreaking consulting models centered around what we ...

2007 ABR: Waggener Edstrom Worldwide

they can harness the power of new influence models. Of those, which ones are part of the core strategy ... property (IP) against the changing influence model; reinforcing the value of personal leadership ...

Alternate annual reports are essential in digital age

-based information models, focusing resources on their Web sites while allowing investors to request optional hard ... model The decline of annual reports means less branding control for companies ...

2007 ABR: Cone

We ve purposely taken a relatively narrow focus [and] business model strategy, Jens Bang, president and CEO, says. We re uniquely positioned because our four disciplines are interrelated. We try to develop depth of talent that allows us to compete at the highest level. We go narrower and deep so we can ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.