Former WSJ editor launches free investigative journalism site
17 Oct 2007 | by Hamilton Nolan
, sustainable model. ProPublica is not working with any PR agency. ...
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Positive thinking
22 Oct 2007 | by Tonya Garcia
corporate partnership models. We ve taken many for-profit models to manage our relationships with companies ...
Numbers add up to papers' grim future
04 Sep 2007 | by Hamilton Nolan
The time has come for the newspaper industry to recognize that its business model is failing.
Agency innovators challenge status quo
27 Aug 2007 | by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah
of the techniques he uses is intangible valuation, a statistical model that can quantify (through a stock price ...
Properties look to differentiate with luxury amenities, tie-ins
22 Aug 2007 | by Irene Chang
the traditional floor plans, models, and newspaper ads to include outdoor banners, full-page glossy ads, features ...
Firms find value in integrating ad and PR practices
09 Aug 2007 | by Marc Longpre
Today, however, as more agencies latch on to the model of 360 or integrated communications, that once-common segregation of disciplines is no longer so segregated. But do the benefits of running both ... adds that easy communication is fundamental to keeping the multi-discipline model working. The key ...
Image makeover
16 Jul 2007 | by Michael Bush
operating on the same business model for 20 years, and it s time for a change. The model he was referring ... with pricey ink refill cartridges. Tousi says this business model makes the industry unique because ... basically turned the industry model upside down. And like most companies looking to shake up an industry ...
Preparing for a new world of marketing
11 Jun 2007 | by Michael Bush
to do a lot of modeling and testing, he says. We have come together and made a very specific list ... of the new-media tools, over and above the model. The budget problem For those companies that have ...
Dealing in green
09 Apr 2007 | by Celeste Altus
to benefit the environment? And you can come back with, We are balancing it within a business model ...
P&G, Publicis form new agency prototype for Oral-B business
06 Apr 2007 | by Michael Bush
is also piloting a new compensation model. Elizabeth Ming, external relations, oral care at P G, said ... pay-per-performance model, across the entire multi-disciplinary team. It s based on the results the business has... it s not going to be [a] paid-for-service [model], Ming said. It s going to be a shift ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
