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Former Static staff launch 3rd Sense

of revenue generation models for interactive games. "If a game makes money, it does not have ...

T3 redesign planned alongside Christmas one-off Future titles

and an Italian modelling agency to give it a cutting-edge design. The redesign is backed by a 50 ...

Northcliffe brokers national Boots deal

to the traditional online advertising model," added Lewis. "This campaign is nationwide in reach and local ...

Fashion TV signs up Reeves to lead sales

on brands and models. The channel does not use presenters, favouring images and scrolling text accompanied ...

CLIENT: Appointment at Scottish Courage

Scottish Courage has hired Andy Neal, the former More Group Scotland managing director, to fill the new position of brands director for Kronenbourg 1664, Miller and Beck's. Neal will take up the role at the start of next year. It is understood that he was instrumental in the company's creative review, which ...

Volkswagen to push Lupo with postcard and movie ad tie-in

Volkswagen is promoting its Lupo model with a lenticular postcard campaign that ties in with cinema ads bought around scary films. The postcards, which form part of a 2.5m mixed media drive, will be placed in cinemas nationwide. They are designed to tie in with ads placed around films including ...

CLASS OF 99 TWO YEARS ON: Two years ago we began following the fortunes of six graduates embarking on a career in media sales

merged, we took the two teams clay pigeon shooting. I wasn't sure what the repercussions of arming ...

MEDIA TRACK: Truck ad production costs are high, but the medium's potential reach means it is growing in popularity

market whittled down to a few companies that could bring both a reasonable model for accountability ...

TARGETING THE RICH: AB consumers are notoriously hard to reach, hard to please and hard to keep. So how can advertisers get into the minds of the fabulously wealthy? Colin Grimshaw asks the experts

couture clothes modelled by 20-year-old beanpole beauties have more than one role, says Newbery. "An ... Casuals Relics of the old elite. Their role model is Penelope Keith in To The Manor Born ...

SEX, LIES AND AGENCY TAPES: Lights! Camera! Action! It's not just aspiring actors who need to produce the goods on a showreel, reports Jeremy Lee. Agencies that want to wow the top clients need to get into the Hollywood spirit too

." Mindshare is the only agency that compares itself to something - in this case, Cassius Clay in the 1960 ... . As chief executive Simon Rees points out, in 1960 Clay would soon become the undisputed world champion ... model, and the curvy posters created for the Triumph bra. Again, the agency takes the 'people ...

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