The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
materials to create musical instruments. What is clear is that the traditional model of placing a small ...
Search results for Becks modelling clay
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The age of the interim marketer
01 Jun 2012 | by David Benady
based on wider experience , and don't have the history or 'mental models' of existing staff or someone ... 's only interim, after all. The interim model is cost-effective . Smaller brands can bring ...
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...
We'll call you: BMW
30 May 2012
car be one of the bling-tastic gold models used in the promotion?...look it up... OK, the prize includes one of four models from our Olympic fleet. It'll be one ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
It is understood RIM's workforce of 18,000 could be reduced by around 2,000 jobs, representing 11% of its workforce. Thorsten Heins, president and chief executive of RIM, said the review would consider "strategic business model alternatives", along with investigating how to leverage the BlackBerry platform ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
