CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV
30 Nov 2009 | by Simon S Kershaw
model. Perhaps the impending shit storm explains their currently dire advertising. It reeks ...
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American Express to follow Tesco model and sell customer insight from its database
01 Dec 2009 | by Noelle McElhatton
, using a model pioneered by UK store giant Tesco. Like Tesco, AmEx will not share personal ... magazine . "Other companies are doing lifestyle segmentation and modeling, but we're doing modeling off ...
Government to embed behavioural theory into campaigns
30 Nov 2009 | by Staff, campaignlive.co.uk
It announced today that it would introduce guidance to ensure a new five-step process for such campaigns, as well as behaviour models for particular campaigns. The process will be applied to ads which encourage people to give up unhealthy behaviour such as smoking. Matt Tee, permanent secretary ...
CRM and door drops form part of latest 2012 Olympics brief
27 Nov 2009 | by Noelle McElhatton
with the Royal Mint for London Olympics coins, Hornby for model London buses, Royal Mail for stamps and Adidas ...
AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1
26 Nov 2009 | by Noelle McElhatton
to the model we created for that - and we see other agencies present ideas which copy that model, so it must ...
S&P and Experian in consumer data deal to help analyse risk on loans
26 Nov 2009 | by Noelle McElhatton
, will integrate Experian credit data and analytics into its risk modelling. The data collaboration will focus ...
CREATIVE STRATEGY - WaterAid's toilet finder iPhone app shows us the way
25 Nov 2009 | by Simon S Kershaw
route that follows the Catchpole model. So it's not about making people feel guilty or shocking them out ...
FEATURE - Direct Marketing: charting the route to integration
18 Nov 2009 | by David Benady, marketingmagazine.co.uk
shops. 'The fate of the advertising agency model is looking questionable, and the old model is starting ... from other disciplines.' Agency groups are still exploring the best model to deliver integrated ... depth of specialisation,' says Andrews. 'The problem of the generalised ad agency model is that you lack ...
Luxury mobile brand Vertu appoints Black Sun for CRM drive
09 Nov 2009 | by Noelle McElhatton
start at $5,100 for the Vertu Constellation model. Its most expensive model is the Signature Cobra ...
THE CEO Q&A - Carlson's UK chief Jonathan Harman on the agency's acquisition by Groupe Aeroplan
05 Nov 2009 | by Noelle McElhatton
integration, technical integration is very important. There are a number of models for making this work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
