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The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve thumbnail video ads against search results on YouTube. Similar to sponsored links on Google, marketers bid for keywords on a CPC basis, only paying for an ad when a user clicks on it. The ad platform also allows ...
Mydeco.com sells real life home furnishings, but is known for its 3D Complete Room Planner, which lets people plan their interior design using a database of 75,000 3D modelled pieces of furniture. Now gamers using PlayStation Home, the community-based social gaming network, will be able to buy ...
Panasonic asked AKQA to create buzz around the launch and came up with the '8x Life' campaign was devised to drive traffic to a dedicated Facebook group promoting the camera . Along with the giant pigeon, AKQA commissioned models of a postbox, a coffee cup, a traffic cone and a conker, placing them ...
Speaking at IAB Engage 2009, Highfield said while pay models will work for certain types of online content advertising will remain the predominant revenue stream. Outlining his vision for the future of the UK digital industry, Highfield said that the proliferation of cheap netbooks would fuel a boom ...
businesses are in search, with increasing desperation, for new business models," said Leadbeater. "We ...
is going through a huge shift from a licensing model to advertising. The first megapixel digital camera ... are undergoing fundamental structural change as they move from licensing revenue model to advertising. 1 ... ? For certain content you will find pay models that work but for the most part it will be an ad funded future ...
from advertising alone, there is now a push towards switching back to paid-for models that were widely ...
Store is currently the largest in the world. The model, which invites all-comers to develop applications ...
Promoting climate campaign group 350.org , the nine models remove 40 layers of clothing, in a racy strip tease, until they are close to naked. They tantalisingly promise the viewer they will remove their underwear if they "get your politicians to act now". 350.org takes its name from the upper ...
LONDON - Lager brand Beck's has released an iPhone app designed to help music fans find live gigs...the information to friends, but cannot purchase tickets through the app. Beck's joins other alcohol brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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