Body to bring order to outdoor
16 Oct 2006 | by Campaign Middle East
are present in other countries also. If it works we will use the same model for Saudi, Bahrain, Kuwait etc ...
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Launch date finally set for Al Jazeera
06 Nov 2006 | by Campaign Middle East
International will build on the pioneering spirit of Al Jazeera and will carry our media model to the entire ...
MTV Arabia gets the green light
09 Oct 2006 | by Campaign Middle East
model? "We need to do the research and find out what people want and where there are gaps ...
Time Out Beirut on verge of relaunch
25 Sep 2006 | by Campaign Middle East
The Brit, who launched the London edition of the listings magazine in 1968, said Time Out Dubai's publisher ITP was now his most successful franchisee by turnover. "Dubai is an interesting case. What is available to consumers doesn't fit the conventional Time Out model at all - there is hardly any theatre ...
Motorola's creative brief bagged by TBWA\Raad
30 Aug 2006 | by Campaign Middle East
The agency won the account after a month-long competitive pitch against Memac Ogilvy and Impact BBDO. The win will be a bitter pill for Memac, whose recent work for Motorola's SLVR phones featuring Arab models in traditional dress became a talking point among many of the region's creatives ...
Royal Mail to overhaul roster amid shake-up
24 Apr 2006 | by by Sarah Robertson
to more efficient models such as direct payments. While the Royal Mail Group is launching services ...
Middle East PR industry eyes 25% annual growth
20 Apr 2006 | by Tim Addington, Campaign Middle East
that 25% is a realistic figure," he said. "Traditional communication models no longer apply and I think ...
Honda names boss for Spanish media push
13 Mar 2006 | by Ivan Castano
,000 units last year, boosted by the introduction of several diesel-car models and increased marketing ...
Presa takes top comms role at Renault Spain
12 Oct 2005 | by Ivan Castano
Modus model. In Spain, where the car is manufactured, the company faces angry union reprisals over its ... a cheaper version of the Modus in Spain this year, after the first models failed to convince buyers. ...
Dove team discusses Real Beauty campaign
30 Sep 2005 | by by Christie Casalino
professional models. The campaign has resulted in extensive media coverage. "[Previously] there's been a ... for encouraging women to be overweight, while others have said the models do not have the typical foibles of "real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
