BrandMAX speaker preview: Kassan looks at the future of media and technology
15 Aug 2011 | by Staff
at what they have to say as content and they are studying distribution models at the highest level. So ...
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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry
23 Aug 2011 | by Staff
terms, but both old and new channels will continue to find a successful business model increasingly ...
Starcom appoints Benoit to head Procter & Gamble account
07 Mar 2011 | by Mark Banham
is leading the market in transforming the media agency model and a crucial element of this has been ...
Coronation Street to broadcast live 50th anniversary episode in December
02 Sep 2010 | by Mark Banham
s Accord model. The last time 'Coronation Street' was broadcast live was to celebrate the 40th ...
Omnicom strengthens Google ties with global partnership
15 Jul 2010 | by Mark Banham
to diversify its model away from being perceived as just another search engine. However, it faces a challenge ...
Murdoch aims for £30m a year from new ad deal
28 Jun 2010 | by John Reynolds
media agencies it believes the SCC model does not reflect audience delivery and distorts the market ... cost per thousand (CPT) model. A spokesman said: "This is already the prevailing model for many other media businesses, and, as a multi-platform media owner, NI believes that adopting this model will align ...
Lovefilm appoints Airey as non-executive director
01 Jun 2010 | by Mark Banham
model has not only redefined the way people rent and watch movies in the home, its international growth ...
PPA Conference 2010: Bauer shifts away from ad-funded models for online brands
29 Apr 2010 | by John Reynolds
advertising" funded models for its websites in the future, according to one of its senior digital executives...." and that it would "not be investing in pure advertising model sites in the future". The panel were also questioined ... ." There was some agreement across the model on News International's move to put its content behind a paywall. Dell ...
Do the BBC's local media proposals go far enough?
06 May 2009 | by Media Week
, there is little incentive for anyone else to seek to develop sustainable business models for multimedia while ...
Print media model is broken, says Publicis boss Levy at FIPP
05 May 2009 | by Arif Durrani
LONDON - The business model for print media is broken and publishers should be looking to create...of example, he said it was possible to change free-content models into paid ones, but publishers will "need ... applications? Concluding, Levy warned there will not be one business model, no Holy Grail, no one-size fits all solution. "Each company, each title, each media will have to find its own model," he said. "Do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
