Peugeot targets fashion-conscious Chinese for 207CC launch
17 Sep 2008 | by David Blecken
previously worked with Spark to promote its larger, more family-oriented 307, 407 and 607 models, following ...
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Anheuser-Busch InBev calls a media agency review in China
04 Jun 2010 | by Benjamin Li
in representing global brands Budweiser and Beck's along with key local brands like Harbin, Sedrin and Red Rock ...
Brand Health Check... Users have trust issues with floundering eBay
30 Jul 2008
ruling has for its image, which is based on trust, and its business model, which is struggling for growth ... t help its image. More fundamentally, eBay is outgrowing its original business model. The new boss says ...
Audi Singapore and Batey negotiate new contract
29 Jul 2008 | by Robin Hicks
and A5 models helping the German car brand become the fastest growing premium car brand in the city ...
Greenpeace scrutinises ‘greenness’ of Olympic sponsors
29 Jul 2008 | by Robin Hicks
is not flawless. SGH-F268 is only one of the three models at the Olympics. The other two are not PVC- and BFR ...
Coke picks Ogilvy for green strategy
24 Jul 2008
remit to create a new business model for Coke based around sustainability. Coke has never enjoyed an image as a sustainable company, and has drawn accusations from NGOs that its business model involves ...
Publicis quits ‘risky’ SEM
24 Jul 2008 | by Arun Sudhaman
Publicis China CEO Sheena Jeng said the situation demonstrated the continued gulf in understanding between local clients and international agencies. The Publicis Groupe agency, in conjunction with sibling shop Starcom, won the creative account for the automaker s Mitsubishi V3 model earlier this year ...
iPhone sets a benchmark
23 Jul 2008 | by Anita Davis
to influence future handset models, both in design and the applications it provides through its App Store....The iPhone, which launched in Australia, Hong Kong and Japan on 11 July, offers users capabilities which differentiate it from its original model, namely its 3G technology, which allows users to directly link to Google s homepage via a wireless connection. Models offered by other makers automatically link ...
Hyundai prepares to unveil new model
23 Jul 2008
to launch a new model in the Philippines. The launch is slated for next month....The Korean carmaker would not reveal the name of the product, however the launch is part of Hyundai s plans to build on the success of its best-selling Santa Fe and Getz models that have helped the company s market positioning rise from 11th in 2004 in the Philippines in recent years. Hyundai competes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
