Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
headcount and budget. Surely efforts would be best served by the Foresight team building complex models ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
-server model of computing. Typically, this still required the installation of an application on the computers ...
Media Week introduces paid subscription model
20 Jul 2011 | by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
Magna tips global ad market to grow 5.2% in 2011
16 Jun 2011 | by Ben Bold
The division has revised down its previous forecast of 5.6% annual growth, but upgraded five-year growth rates from the 6.3% forecast in 2010 to 6.8%, thanks to the continuing growth of emerging markets. MagnaGlobal, whose forecast model tracks more than 60 countries between 2000 and 2016, said video ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful ...
Think BR: Does the LinkedIn model have legs?
24 May 2011 | by Bob Willott
will include all the most suitable candidates. Without doubt the LinkedIn model, with its analytical ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been ... model-focused, campaign, using the strapline 'A warranty can now last a lifetime'. More recently, his ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
