EDITORIAL: WPP's Pfizer assignment reveals just how far holding companies must go to please a client
02 Feb 2004 | by Julia Hood
agencies themselves, namely Brodeur and Ketchum, instead of within just one of them. Though WPP's model ...
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CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
received two free months of personal training and were given custom-made Trek racing bikes, the same model ...
New life-sciences group created by FD Morgen-Walke
18 Nov 2002 | by PAUL CORDASCO
to more of a full-service model that includes a very strong corporate communications practice." Earlier ...
CAMPAIGNS: Coppertone gets sunless exposure
14 Oct 2002 | by SARA CALABRO
with Dr. Newburger, which included a model with a tan on only half her body to demonstrate the noticeable effect of the product. Results The idea of the half-tan model was featured on Good Morning ...
Brand Care offers a new healthcare consulting option
16 Sep 2002 | by SARA CALABRO
of information about medications, "our political marketing model creates opportunities to portray physicians ...
Profile: Raper’s prescription for a healthier agency - Mark Raper started his career dispensing pills. Now, as CEO of Carter Ryley Thomas, he thinks his agency structure offers some good medicine for the PR industry. Carolyn Myles samples his PR f
31 Jul 2000 | by CAROLYN MYLES
is setting out to invent a new model for public relations firms, with an emphasis on work environment ...
CAMPAIGNS: Product PR - Death be not proud - be funny
24 Jul 2000 | by Kris Oser
leaving this world in a way that reflects their life s interests. WhiteLight makes 30 models, including ...
MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate money, goods and services to charity - But is it worth the effort? Can charity buy a corporate image? Steve Lilienthal investigates
22 May 2000 | by STEVE LILIENTHAL
as the model for AmeriCorps. Timberland employees donated over 20,000 hours of service in 1998 ...
Profile: Doll: proof that loyalty has its just rewards - After years serving as Ron Rogers’ right hand, Lynne Doll now holds the reins at Rogers & Associates. Aimee Grove sits down with a PR pro who’s as adept in a crisis as she is o
24 Apr 2000
-over problems in its Samurai model during the late 1980s, as well as numerous other regional development ... such as nonprofit work, travel, gourmet cooking and waterskiing. She has always been a great role model ...
A day in the life of a public relations pro - What’s it like to work in PR? Five professionals from five areas talk about what motivates them, what inspires them and what they do all day. Marc D. Allan reports
17 Apr 2000 | by MARC D. ALLAN
and watching the visuals to make sure the models and the magazine s personnel are presented in a flattering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
