Toyota on expansion track with NASCAR
19 Mar 2007 | by Michael Bush
to see the Tundra production models firsthand and touch them at these various venues. The two primary ...
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Influencers drive Audi's US brand strategy
21 May 2007 | by Michael Bush
of one of Audi s top models means things are going as planned. Kuhlman believes targeting influencers ...
Effort to stamp out careless driving takes a unique turn
06 Nov 2006 | by Lisa LaMotta
The new "Drive with Care" effort specifically focuses on inattentive drivers who cause extra danger by talking on cell phones, eating, or doing some other activity while driving. Modeled after the Truth initiative, the effort is just in the Chicago region now, but HSC hopes to get enough funding ...
Day builds media momentum for Mercedes-Benz
05 Sep 2006 | by Julia Hood
, the brand "had some knocks over quality and model proliferation," he admits. "In the media, there were ...
Day builds media momentum for Mercedes-Benz
04 Sep 2006 | by Julia Hood
, the brand "had some knocks over quality and model proliferation," he admits. "In the media, there were ...
Driving PR to the middle of America
16 Jul 2006 | by Michael Bush
This September, Ford Motor Co. will debut the newest model in its highly popular F-Series line of pickup trucks, the F-150 FX2 Sport - a two-wheel drive truck whose concept was the result of effective ... model, they didn't necessarily have a need for a four-wheel drive pickup truck. They were hearing ...
Connecting with the world of PR
26 Jun 2006 | by Keith O'brien
, but is not a sustainable model in the future because they cannot provide the same level and quality of services ...
Nissan shuffles comms before move
15 Jun 2006 | by Karl Greenberg
Kurt von Zumwalt, who has been with Nissan for 13 years is leaving the company in December. Scott Vazin, who for the past 2.5 years has been in Nissan’s Paris office, will replace him as director, product PR, effective October 16. He will oversee all Nissan and Infiniti model PR launch events ...
Audi bulks up PR efforts to boost awareness among US consumers
09 Jun 2006 | by Michael Bush
A8 models. "We're working with entertainment executives, celebrities, and studios for movie ... very smart move by Audi. "It allows them to have the top-of-the-line models on the road being seen ...
MS&L welcomes Denuo launch
01 Mar 2006 | by Keith O'Brien
described Denuo as a marketing consultancy serving primarily as a "plug-in and play" model. He said Denuo ... the start-ups, Pahade said the agency would provide advisory counsel, help define their business model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
