Competitors unite to convey organic foods' advantage
12 Sep 2005 | by Beth Herskovits
as "effect marketing" or "next generation cause marketing." "I think this is a really exciting model ...
Search results for Becks modelling clay
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'Got breakfast?' campaign taps tennis star for awareness push
12 Feb 2007 | by Marc Longpre
the Classroom Breakfast program, hoping the model will address logistical hurdles that come with serving.... The Classroom Breakfast model allows students to be served their meal while at their desk at the beginning ... to children in need are not being accessed. We feel this is the ideal model to reach children, said Gary ...
Organization PR: Fertile Hope aims to teach doctors about chemo risk
07 Feb 2005 | by Jen Adams
When two-time cancer survivor Lindsay Nohr Beck was told she needed chemotherapy, her thoughts...of infertility risks, Nohr Beck decided to found Fertile Hope to offer support to men and women facing ... addressing fertility, but where the two overlapped, there was nothing," says Nohr Beck, also executive ... Beck. PR team: Larkin/Volpatt Communications and Fertile Hope (both New York) Campaign ...
CAMPAIGNS: Cork industry puts the screws to tainted-wine theory
11 Nov 2002 | by ERIC ARNOLD
to establish a model with the key wine representatives and trade in these countries," says Evangelista. "All ...
CORPORATE CASE STUDY: Post-merger General Mills serving up PR in big portions
30 Sep 2002 | by JOHN FRANK
Worldwide. "We really feel like we've got the right model." The General Mills PR model integrates PR ...
WPP's Consume to give clients more cross-selling marketing options
29 Jul 2002 | by PAUL CORDASCO
is not about telling the client to take all five of us or take none of us - that's not the model ...
ANALYSIS: Corporate Case Study - Coca-Cola swallows its pride and sets out new PR goals
06 May 2002 | by KIMBERLY KRAUTTER
except the United States, Coke is the de facto leading marketer and model of innovation. Considering ...
Whole Foods parts ways with Publicis due to unresolved 'issues'
07 Jan 2002 | by SHERRI DEATHERAGE GREEN
, and Wellspring Grocery chains. Going forward, Smith said, Whole Foods' external PR model will include a ...
CAMPAIGNS: Product PR - Green Foods has a blast with new mist
03 Sep 2001 | by THOM WEIDLICH
the race. Before and after Sing's swim, the agency hired models - clad in green scarves and grass ...
CDC wages supermodel offensive in war against tobacco marketing
19 Feb 2001 | by STEVE LILIENTHAL
that extent, using a role model to explode the myth is the same rationale. We couldn't afford to hire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
