Don't count 'brand journalism' out
25 Jun 2007 | by Nick Ragone
model may be to sell widgets or provide a service, most companies also sit atop a mountain ...
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A clear mission
16 Jul 2007 | by Tanya Lewis
more than 44 million supplement packets, benefiting more than 400,000 people. The model ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
for all other VW models before the ads launched, and before the bug actually became available ...
Remy launches music multi-platform music campaign
05 Jun 2006 | by Randi Schmelzer
June 6 launch party in New York, co-hosted by XXL . Other events will feature model and Remy ...
MS&L welcomes Denuo launch
01 Mar 2006 | by Keith O'Brien
described Denuo as a marketing consultancy serving primarily as a "plug-in and play" model. He said Denuo ... the start-ups, Pahade said the agency would provide advisory counsel, help define their business model ...
Wine marketers adapt to a more hip, youthful spirit
23 Sep 2005 | by Anita Chabria
It wasn't your typical wine event. Earlier this month, when brazen billionaire Richard Branson unveiled his new line of wines, Virgin Vines, he did it in his usual cheeky style. Surrounded by models clad in mini-skirts and stomping enthusiastically in barrels of grapes, Branson told reporters, "Wine ...
Competitors unite to convey organic foods' advantage
12 Sep 2005 | by Beth Herskovits
as "effect marketing" or "next generation cause marketing." "I think this is a really exciting model ...
Hip-hop sways into the mainstream
01 Aug 2005 | by David Ward
positive hip-hop role models in the media," she says. Pitching... hip-hop media Most general ...
Inside the Mix
18 Jul 2005 | by Eleanor Trickett
As marketing adopts pan-regional model, personalization becomes more important...toward a pan-regional or global marketing model. While PR and advertising are, of course, different ...
Organization PR: Fertile Hope aims to teach doctors about chemo risk
07 Feb 2005 | by Jen Adams
When two-time cancer survivor Lindsay Nohr Beck was told she needed chemotherapy, her thoughts...of infertility risks, Nohr Beck decided to found Fertile Hope to offer support to men and women facing ... addressing fertility, but where the two overlapped, there was nothing," says Nohr Beck, also executive ... Beck. PR team: Larkin/Volpatt Communications and Fertile Hope (both New York) Campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
