WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
communications model it can go forward with. The online component, he says, will be particularly important ...
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Shire focuses on consumers with launch of ADHD drug
24 Jul 2008 | by Jaimy Lee
provided support for the launch. Pennington had interviews with Ryan Seacrest and CNN's Glenn Beck the day ...
Nonprofits turning to new-media model
02 Oct 2007 | by Michael Bush
in the Arts, says the reason for this is because traditional fundraising models for nonprofits are breaking ... to new models. For museums in particular, new media has altered the approach to fundraising ...
Partners in change
01 Oct 2007 | by Keith O'Brien
Thought Kitchen is designed to tell stories about people, ideas, and models that reflect this idea ...
Staff must be a crisis comms priority
24 Sep 2007 | by Craig McGuire
there is no one-size-fits-all crisis model. However, internal audiences should not be such a variable. You need ...
A golden opportunity
10 Sep 2007 | by Ted McKenna
used to switching between Anglo and Hispanic cultures. Dana Clay, president of Miami-based Everett Clay ... bilingual, but bicultural, in probably 15 years, says Clay. If you can t adapt to what the local culture ... and Univision share an office and may send one reporter to cover an event for both stations, notes Clay ...
Purdue outlines plans to curb future promo errors
26 Jul 2007 | by Marc Longpre
publicly held company. I think there are two things that make it a model. One is it s a terrific plan ...
Cardinal Health unites under 'One' message
23 Jul 2007 | by Aarti Shah
to move to a shared services model, says Shelley Bird, Cardinal Health s EVP of global communications ... communications approach to the agency model. There are business partners, who Bird says are akin to account ... of our products and services. As part of this model, communications are located as close ...
A clear mission
16 Jul 2007 | by Tanya Lewis
more than 44 million supplement packets, benefiting more than 400,000 people. The model ...
FDA launches consumer site
14 Jun 2007 | by Marc Longpre
of extending the reach of consumer health information, and transforming it to an online model. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
