Positive thinking
22 Oct 2007 | by Tonya Garcia
corporate partnership models. We ve taken many for-profit models to manage our relationships with companies ...
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NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
communications model was disaster-fraught with boundary issues as the two departments grappled with who should ... of organization effectiveness in the company s HR department, says after the first model s failure, it was clear they had come to an impasse. We had to evolve the model. It was too old and archaic, she notes. And we ...
AOL layoffs force it to refocus PR staff
19 Oct 2007 | by Aarti Shah
will refocus messaging to promote the new business model, she added. Primrose said the company does not plan ...
Sifting through the information overload
15 Oct 2007 | by Aarti Shah
. Rakesh Agrawal, president and CEO of SnapStream Media, says its enterprise software, modeled like a DVR ...
A new game for ESPN
15 Oct 2007 | by Michael Bush
on board early with technology and worrying less about the business model, but being ready when the business models emerge. Visit prweek.com for a Web exclusive on how ESPN deals with its critics. ...
Print-Web contract divide is a bad deal
11 Oct 2007 | by Hamilton Nolan
Unions in the media industry face the same challenges as their industrial brethren; they are derided by opponents as vestiges of an obsolete economic model that promote mediocrity and shackle ... states bluntly that such an enforced split between print and online work is not a viable model for future ...
WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
communications model it can go forward with. The online component, he says, will be particularly important ...
Nonprofits turning to new-media model
02 Oct 2007 | by Michael Bush
in the Arts, says the reason for this is because traditional fundraising models for nonprofits are breaking ... to new models. For museums in particular, new media has altered the approach to fundraising ...
Partners in change
01 Oct 2007 | by Keith O'Brien
Thought Kitchen is designed to tell stories about people, ideas, and models that reflect this idea ...
Travelocity touts carbon offsets
24 Sep 2007 | by Tonya Garcia
[significant] to employees, coincided with Travelocity s business model, and connected on a personal level ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
