Integrated playing field means firms must draft creative talent
22 Mar 2007 | by Keith O'Brien
family is finding its business model in peril; others are petrified that the ad teams might just steal ...
Search results for Becks modelling clay
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A new game for ESPN
15 Oct 2007 | by Michael Bush
on board early with technology and worrying less about the business model, but being ready when the business models emerge. Visit prweek.com for a Web exclusive on how ESPN deals with its critics. ...
Toyota on expansion track with NASCAR
19 Mar 2007 | by Michael Bush
to see the Tundra production models firsthand and touch them at these various venues. The two primary ...
Wham-O unveils push to mark 50 years of Frisbee
25 Jan 2007 | by Randi Schmelzer
-issued that UFO-inspired Inventors Model and the now-80-year-old Morrison has posed for photos tossing the newly ...
The IFL takes its fight to all audiences
27 Nov 2006 | by Michael Bush
of launching a business or brand, the IFL is a good model of what to do. "The IFL is doing everything right ...
Sponsorships steady despite tough times
28 Aug 2006 | by Michael Bush
As sports continue to become more relevant in the lives of consumers, so, too, does the need for effective sponsorships and partnerships between athletes and brands. Unfortunately, for every model athlete, such as Tiger Woods or Peyton Manning, there is a Koren Robinson (Minnesota Vikings wide receiver who recently ...
Markets of tomorrow
26 Jun 2006 | by Julia Hood and Randi Schmelzer
experience, legal experience, experience in economic issues and journalism, says Lynch. “The old model of one ...
Broadcast PR firms embracing media changes
01 Feb 2006 | by Erica Iacono
Medialink last week announced that it has begun to offer such content on public databases like Yahoo! and Google video, as well as mobile devices such as iPods. Laurence Moskowitz, president and CEO of Medialink, said the direct-to-consumer model of video has gotten a higher profile as the media environment ...
Modell's goes with DKC, retains Rubenstein for some tasks
21 Nov 2005 | by Hamilton Nolan
NEW YORK: Modell's, a sporting goods chain operating primarily in the northeast, has retained Dan...stores are most heavily concentrated. Modell's issued an RFP last month, and awarded the contract ... with Modell's for the past ten years. Rubenstein will still retain a smaller portion of the company's PR tasks, but Smith declined to explain what the specific breakdown of duties would be. DKC plans to assist Modell ...
Regional Roundtable: Bay Area
22 Aug 2005
people are given. It's the business model. It's the technology. It's something completely different ... Francisco] Chronicle , They forget that they needed to recreate their business model as technology advanced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
