Virgin America enlists Ogilvy as agency of record, plans publicity events
22 Feb 2008 | by Ted McKenna
; and flights from New York to LA, featuring surprise runway shows by Victoria s Secret models. Abby Lunardini ...
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Kanye West partners with Travelocity on new Web site
07 Apr 2008 | by Kimberly Maul
s favorite restaurants and clubs to the site. Abrams said the company wants to expand the KTV model ...
Travelocity touts carbon offsets
24 Sep 2007 | by Tonya Garcia
[significant] to employees, coincided with Travelocity s business model, and connected on a personal level ...
A golden opportunity
10 Sep 2007 | by Ted McKenna
used to switching between Anglo and Hispanic cultures. Dana Clay, president of Miami-based Everett Clay ... bilingual, but bicultural, in probably 15 years, says Clay. If you can t adapt to what the local culture ... and Univision share an office and may send one reporter to cover an event for both stations, notes Clay ...
Airbus, airlines team for A380 introduction in US
22 Mar 2007 | by Irene Chang and Keith O'Brien
to make a debut in the US, [which is a] big media stage, said Clay McConnell, VP of communications ...
Southwest's PR displays intangible value
12 Feb 2007 | by Marc Longpre
was doing a case study on how they created this model that helped them derive a monetary value, I ...
Greyhound unleashes brand's cooler side
20 Nov 2006 | by Randi Schmelzer
Pulling out of near-bankruptcy and restructuring a business model is one thing. But when your company becomes a punch line, it's time to try a radically new approach. Case in point: Greyhound Lines, a brand that had built its reputation on affordable intercity bus transportation for more than a ...
Sheraton provides guests vacation from hand-helds
23 Oct 2006 | by Randi Schmelzer
the hand-held's latest model last month. "It came with a note saying, 'You don't have to go cold turkey ...
Baltimore tries a new line to help attract visitors to town
19 Jun 2006 | by Lisa LaMotta
It hopes to revitalize tourism with a word-of-mouth effort to spotlight its many attractions. Idea: According to Landor's Susan Palumbo, the tagline is meant to reflect Baltimore's individuality, focusing on a care-free, easy-going attitude. The new slogan is modeled after Las Vegas' "What happens here ...
PokerShare.com spreads message of differentiation
04 Jun 2006 | by Randi Schmelzer
While the client knew its business model offered something different - a percentage of the profits - it needed potential players to get that message, too. PokerShare.com enlisted PopCulture Public Relations to help differentiate it in the crowded market. Strategy PopCulture embraced the aggressive market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
