My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
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Little Chef brings in Parker Hobart for consumer work
11 Apr 2012 | by Matt Cartmell
. The company has also rolled out its new concept model to its other branches. Sims said: This appointment ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
this brandand advertising-led model to a sales-led one will come,' he says. 'It is much easier to target ...
PizzaExpress launches celeb-led campaign
17 Jan 2012 | by John Reynolds
The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
, announced significant investment in its UK Halewood plant, to produce the Range Rover Evoque model ...
Media Week introduces paid subscription model
20 Jul 2011 | by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
replaces Lindsey Clay , who was appointed managing director of Thinkbox in February. ( Campaign ) IGN ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
live with an iPhone app in support of its Jazz model. 87: JEREMY ELLIS - TUI TRAVEL It has been ... model-focused, campaign, using the strapline 'A warranty can now last a lifetime'. More recently, his ...
Domino's to integrate behavioural economics
05 May 2011 | by Andrew McCormick
an explosion in the technologies and media available to marketers, our models and metrics describing human ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
