The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
materials to create musical instruments. What is clear is that the traditional model of placing a small ...
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Usain Bolt, Jessica Ennis and Mark Cavendish become Stuff cover stars
01 Jun 2012 | by Maisie McCabe
-clad cover models a rest for the first time.
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...
More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
The revamp, which takes effect from Tuesday's issue (5 June), comes after Bauer conducted research with More!'s readership. The fashion photos will now be of "real" people instead of models ... these days. But she also feels that young women are not looking at celebrities as role models in the same ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
-sites, pursuing a model based on successful group-sharing sites like Mumsnet. The publisher intends to adopt ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
detriment of the networks that created it. As a long game, it is not even a sustainable model for DISH ... , which is what commercial model best suits the broadcasters and the consumers in a connected TV world. It ... than retro-fitting the analogue commercial model of three-and-a-half-minute ad breaks on to the new ...
Google's big debate on piracy, privacy and porn
31 May 2012
. The music, arts and games delegates and speakers focused more on adapting existing business models ... is looking for a new model for his acts by crowdsourcing funding for fans to support new artists. Linehan ...
My Media World: Matt Batchelor
30 May 2012 | by Jeremy King
distribution model. The one thing I can t stand in media is The lack of time we now have to produce our ...
Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
be rewarded with a product voucher or discount code. Advertisers are charged on a cost-per-engagement model ...
The rise and fall of Daily Mirror editor Richard Wallace
30 May 2012 | by Matthew Chapman
redundant following Trinity Mirror's decision to move its daily and Sunday titles to a seven-day model.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
