Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
, replete with holograms of models, Aquascutum's print campaigns are out-dated. However, there is hope ...
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OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
. "They ve basically changed their whole model now to being an accessible brand, but still a prestige one ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
features products modelled by Adriana Cernanova, the face of Wonderbra, and will include regular ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
as its rigorous evaluation model its Citizen Scorecard will give the brand a score out of 100 after ...
Tesco closes second-hand car business
04 Apr 2012 | by John Reynolds
to do a good job for customers. "However, following a review of the business model we and Carsite ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
playing tennis with model No mie Lenoir in a reference to the Wimbledon Championships. Meanwhile, Twiggy ... in reference to the Queen s Diamond Jubilee. Model and presenter Lisa Snowdon will be seen rowing on a lake ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Figleaves outdoor ad cleared amid Government-led clampdown
14 Mar 2012 | by Matthew Chapman
suggestive as a result of the stiletto shoes worn with the stockings and the model s facial expression ... body for the outdoor advertising industry, recently unveiled research claiming scantily-clad models ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
