Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
based on wider experience , and don't have the history or 'mental models' of existing staff or someone ... 's only interim, after all. The interim model is cost-effective . Smaller brands can bring ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
It is understood RIM's workforce of 18,000 could be reduced by around 2,000 jobs, representing 11% of its workforce. Thorsten Heins, president and chief executive of RIM, said the review would consider "strategic business model alternatives", along with investigating how to leverage the BlackBerry platform ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
. Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
highly compelling setting, but giving them access to the size, model, or color that they want is proving ... to previously passive items, every sector is having to adjust its products and business model. The brands ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
models mean they need different approaches. Apple's secretive approach is ideal for its 'unveiling ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
