Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
time to come. They ve got a good, relatively simple model that seems to have captured the world ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
based on wider experience , and don't have the history or 'mental models' of existing staff or someone ... 's only interim, after all. The interim model is cost-effective . Smaller brands can bring ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...
EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
featuring the zoetrope will also be featured in the direct mail activity. The zoetrope is a 6ft tall model ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
models. We already have a trial of about 750 people to do really robust testing. What are the Wallet ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
said in a statement that it aims to move towards a model of working with agencies on a project, rather ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
,500 phones used to construct the statue were P1 S models, currently the thinnest smartphone available ...
GiffGaff hires former Procter & Gamble marketer Jenkins
06 Mar 2012 | by Sarah Shearman and Maisie McCabe
Jenkins had been working as a consultant at Brand Learning for the past two years and founded My Pet is Here, an online pet community business. She worked at P G for 12 years, most recently as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ...
Nokia puts location-based services at heart of smartphone strategy
22 Feb 2012 | by Matt Chapman
car-maker to launch a marque at the conference, when it unveils its B-Max model. Bill Ford, executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
