Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
airline models, as well as subscale or peripheral carriers." Follow Loulla-Mae Eleftheriou ...
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Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
. Fleishman-Hillard will operate on what Expedia has called a hub and spoke model with the UK-based hub team ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
to being a part of their holiday, gradually they begin to expect flights to adhere to the low-cost model ...
Flybe scraps up-scaled booking fees as part of repositioning
27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of the low-cost operating model. The new ads, which go live today (27 April) use a new strapline, 'Making ... model to include a third tier and increasing the baggage allowance. Allocated seating ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
allocated seating and pushing its business-traveller model. Challenging conditions While her lengthy ... -cost operating model, but McCall now wants the easyJet brand to stand for value for money a marketing challenge ...
Flybe in £9m brand repositioning
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
repositioning to distance itself from negative perceptions of the low-cost airline model....price-model Essentials , New Economy and Economy Plus . These clearly display the differences ... -cost model, he added. ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
Hit or Miss? Passengers bound for Paris Fashion Week suffer Eurostar delays
08 Mar 2012
Model Laura Bailey tweeted: 'Love affair with Eurostar officially over.' Others complained that they were given only water and shortbread. A Eurostar spokeswoman said the delays were caused by a faulty power cable, and that although trains carry food supplies, 'it wasn't going to be the most comfortable ...
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
This week Boris Johnson marked the 150 day countdown to the start of the London Olympics by floating a gigantic model of the Olympic rings down the Thames. The aim was to whip the nation into a frenzy of excitement and enthusiasm before the Games start in June. Given this initiative ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
promoting the brand. Elsewhere, beer brand Beck's sponsorship of independent art projects also carries a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
