Joint finally opens for business
31 May 2012 | by Jeremy Lee
s proposed collaborative model and the approach that it will take with partners and clients. He claims Joint ...
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Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Tina Weaver are leaving Trinity Mirror as it moves to a seven day publishing model. Lloyd Embley ...
Turkey of the Week - Lola/Lowe Madrid/Magnum
31 May 2012
"Yet again, Magnum puts out another dud ad. I might not be the target audience for this but, seriously, who couldn't be patronised by it? A model gets very excited when her ice-cream grows back after biting into it and speed-dials the rest of her model friends to tell them. They all rush over ...
Is outdoor trading dated?
31 May 2012
. There might be hybrid trading models. So, am I an advocate? Yes, I am. But I am also saying we should proceed ...
Why does adland need a new creative agency?
31 May 2012
live with this pressure every day. They have had to overhaul their operating models, change ...
BMW 'Ultimate Track' by Dare
28 May 2012
The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be free to download from the Apple App Store and Android Market from 23 May. Gamers can select from three models to drive: luxury, sport and modern ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Meredith , the clay pigeon shoot will include the likes of the group trading director at IPC Media Ian ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
their business model." However, worries remain about the new contract frameworks being established ...
Adland must find its maternal instinct
24 May 2012
, according to many studies, as a positive benefit to both their businesses and as role models ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
