01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder
31 May 2012
The work is BMB s first for the brand since winning the business . It will run on Channels 4and 5 over the next two weeks with support on Facebook. It was written and art directed by Julia Martens and directed by Joanna Bailey through Bare. ...
31 May 2012
| by Ben Hall
Brands 100 ranking of consumer brands .
Video produced by Sarah Johnson and Ben Hall. Follow ...
30 May 2012
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO
30 May 2012
Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To
30 May 2012
| by Loulla-Mae Eleftheriou-Smith
to pull a TV ad judged to have glamorised gambling, which the brand claims is 'unjustified'.
30 May 2012
| by John Reynolds
", was inappropriate for children.
In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...
applying a scheduling restriction.
The ASA decided against banning the ad, noting that the Frubes brand ...
29 May 2012
| by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade...of opening the fridge to find R Whites lemonade, Chagrin opens the freezer to reveal the brand's lemonade ...
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand.
"We ...
that to reunite the original cast."
The R Whites brand is owned by Britvic, however it has licensed its name ...
29 May 2012
| by John Reynolds
The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'.
The ad is expected ...
embarrassment to the brand.
Follow John Reynolds on Twitter @johnreynolds10 ...
29 May 2012
| by Gordon MacMillan
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer...The top 10 included a wide cross-section of brands from different sectors, with mobile brand ...
. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ...