PepsiCo SVP steps down after 20 years at soft drink giant
25 Oct 2007 | by Michael Bush
, and advertising for the company s numerous brands including Pepsi-Cola, Pepsi-Cola International and Frito ...
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NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts..., while HR s messaging is driven by company policy, sometimes without regard to impact on the brand ... outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped to build a robust internal comms function. But cascading the functions of two departments with very ...
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
that kids expect. Halloween, as you can imagine, is going to be a difficult time for any particular brand ...
Yellow Pages' Hobbs scores for the little guy
22 Oct 2007 | by Matthew McGevna
When search engines first became a massive landscape for businesses to spread their brand
Positive thinking
22 Oct 2007 | by Tonya Garcia
are you doing? Zimprich (General Mills): It s all of those things but it also has to build brand ... marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ... hopefully into what s become known as cause branding work [something] the corporation really believes ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... the past year. More than 72% of consumer respondents said they had bought a certain brand because ...
Too much talk complicates comms
22 Oct 2007 | by Don Spetner
Ask me what time it is, and I ll tell you how to build a watch. She was born without the filter ...
Quality control
22 Oct 2007 | by Michael Bush
. And the company is looking internally and externally for brand ambassadors to tell those stories. The efforts to create brand ambassadors from within have taken shape in the form of a major internal communications program, set to roll out in early 2008. The McDonald s Brand Advocate (MBA) program, created with the help ...
Taylor nets Kleenex job
19 Oct 2007 | by Michael Bush
brand's 2008 Olympic sponsorship program after a competitive review....Joey Mooring, manager of corporate communications at Kimberly-Clark, said Taylor will develop strategic ways to build upon the success we ve had in the past with our Olympic sponsorship. Ketchum handled Kleenex s sponsorship at the 2006 Torino and 2004 Athens Olympics. Mooring said Ketchum remains ...
Trendspotting keeps firms ahead of the pack
18 Oct 2007 | by Tonya Garcia
to stay on top of what s going on in mainstream America where our brands can play a role. Porter Novelli ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
