24 Jan 2008
| by Ted McKenna
OC is reaching out to travel and environmental reporters, as well as travel agents at trade shows around the US, seeking to encourage responsible travel that bolsters local community efforts to protect sea turtles from overfishing and other threats. Design firm Fuzion created the branding behind ...
20 Nov 2007
| by Irene Chang
to change the brands they buy or their consumption habits to contribute to a better society and environment...., goodpurpose, which will help brands that wish to be leaders in issues of social import or positive causes. More than half (55%) of respondents said they would help promote a brand s product if there was a good ...
behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...
22 Oct 2007
| by Tonya Garcia
are you doing? Zimprich (General Mills): It s all of those things but it also has to build brand ...
marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ...
hopefully into what s become known as cause branding work [something] the corporation really believes ...
22 Oct 2007
| by Tonya Garcia
, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ...
will the cause benefit from that program, but the company and brand will as well. At the end of the day ...
the past year. More than 72% of consumer respondents said they had bought a certain brand because ...
15 Oct 2007
| by Irene Chang
The mission of Make it Right is to be a catalyst for redevelopment of the Hurricane Katrina devastated Lower Ninth Ward of New Orleans, by emphasizing high quality design in building safe homes. Pitt announced his intentions to ramp up relief for the Lower Ninth Ward at the Clinton Global Initiative last ...
03 Oct 2007
| by Irene Chang
to find a way to distinguish their brands in what can sometimes be a sea of pink. These types of programs reflect well on the brand. Consumers may not put down their money for the pink-ribbon product, but they do think of that brand in a more positive way - in a way that is helping women, in a way ...
03 Oct 2007
| by Erica Iacono
communications efforts. And just as a one-size-fits-all message won t help a company develop brand loyalty with a ...
01 Oct 2007
| by Randi Schmelzer
was on the phone with her crisis communications contact in Rio, who resolved the situation even before stage-building ...
01 Oct 2007
| by Randi Schmelzer
, Webber says. Building credibility takes time, she explains. We have to get our own house in order ...
01 Oct 2007
| by Keith O'Brien
of third-party storytelling and knew we would be engaging our partners to build the brand, Van Dyke says ...
some of the brand-building [control] to your customers. Much of the external storytelling eventually ...
to build a brand. ...
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