External image repair needs to start in-house
04 Oct 2007
against them atmosphere. What consumers and the media think about a brand during a crisis is obviously ...
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Put public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
market position. Today it remains one of the most popular analgesics on store shelves and a trusted brand. According to Interbrand s annual global brand value survey, Johnson Johnson is one of the world s most valuable brands, ranking in the top 100 globally. By recalling more than 30 million bottles of product ...
Ogilvy counseling China on food-safety response
14 Sep 2007 | by Ted McKenna
with Tsinghua University called the Tsinghua-Ogilvy Program for Public Branding. Questions about the safety ...
US brands in China must take pre-emptive action
13 Sep 2007
It did not take ads or participation in the Beijing Olympics for some major US brands to suffer...visits to vendors and subcontractors in China. Two weeks ago, Toys R Us told its branded-toy suppliers ...
Latest toy recall spurs TIA outreach initiative
07 Sep 2007 | by Michael Bush
at our reputation management and hope that we can continue to build trust with parents and communicate ...
Kaigler quarterbacks Reebok response to Vick saga
03 Sep 2007 | by Michael Bush
on this side of the communications industry. Bill Holmes, VP of HR for the Reebok brand, says Kaigler is able ...
Collapse brings bridge issues to forefront
29 Aug 2007 | by Ted McKenna
America, whose members represent many workers who build roads and bridges, says the group s communications ...
Diebold rebrands election products division
23 Aug 2007 | by Tonya Garcia
PES, which manufacturers voting and election-related products and services, will operate as a wholly owned, but separate brand of Diebold, a provider of self-service (i.e. ATMs) and security systems and services. PES messaging will focus on new technologies, like touch-screen terminals, and how they improve ...
Aon selects GolinHarris as AOR
22 Aug 2007 | by Michael Bush
in the areas of branding and corporate reputation. Fred Cook, president and CEO of Golin, said the focus of the work would be global corporate reputation management and to build a higher profile for AON where ...
J&J must expand candid conversation everywhere
16 Aug 2007
, especially when it involves a dry topic like branding rights, was going to have a negative impact on its ... is refreshing - Jordan self-deprecatingly wonders if he would choose this suit as a reputation-building ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
