28 May 2008
| by Kimberly Maul
is in the midst of a brand shake up ,
Lisa Passe, communications manager for the coffee chain, said free
sample ...
23 Oct 2007
| by Randi Schmelzer
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.
10 Oct 2007
| by Irene Chang
? These events become an opportunity for brands to set up kiosks and actively reach out to consumers by inviting ...
publisher of creative services for Self . Events deliver face time between consumers and brands ...
26 Sep 2007
| by Michael Bush
The firm will lead communications efforts for the Omega US brand and manage all media relations ...
the account. [We want] to refine the [brand s] perception, he said, while raising awareness of its ...
and other high-end brands. Other BNC projects include press outreach for the 50th anniversary ...
07 Sep 2007
| by Michael Bush
Larry Hincker, AVP for university relations, said the e-mail briefing sent to the college community was similar to the one issued when school resumed after the April 16 shootings that left 33 dead, including the gunman, Seung-Hui Cho. It reminded them to be honest, and we had a little bit of brand ...
06 Sep 2007
| by Irene Chang
into their hands as quickly as possible, that s going to help [your] brand. The goal is to get the media ...
30 Aug 2007
| by Randi Schmelzer
.com Web site - the brand called on PR partner Marina Maher Communications (MMC) to develop a complementary ...
deliver the brand message with credibility and energy. That person: Jennifer Lopez, a modern expression ...
t make it in person can still interact with the brand by submitting an online video of their Secret Hot ...
27 Aug 2007
| by Aarti Shah
little bit hard to say if [this year s success is] solely because of the brand change, says Emily ...
our brand was to cast that wider net and definitely appeal to a younger audience, Callahan adds ...
. Komen is hosting a Global Advocate Summit in Budapest to build an international network to fight ...
22 Aug 2007
| by Irene Chang
-estate market, with luxury apartments and "condotel" buildings popping up in cities around the nation....). Why does it matter? A building can be branded and sold like any other luxury product. Real estate ...
approved Donald Trump s plan to build Trump SoHo (pictured), his ninth branded condotel in the US. Irene ...
into condotels, which combine hotel amenities with home ownership. These brands attract buyers who are looking ...
16 Aug 2007
| by Randi Schmelzer
network-sponsored college stand-up tour will include student involvement in branded recycling drives. All ...