External image repair needs to start in-house
04 Oct 2007
against them atmosphere. What consumers and the media think about a brand during a crisis is obviously ...
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Abernathy handles IPOs, Harry Winston switch
23 Nov 2007 | by Tonya Garcia
is privileged to welcome Harry Winston, a leading luxury brand and the world s largest publicly traded diamond ...
Communicating inclusiveness adds internal, external value
03 Oct 2007 | by Erica Iacono
communications efforts. And just as a one-size-fits-all message won t help a company develop brand loyalty with a ...
Survival online will require investment in measurement
20 Sep 2007 | by Julia Hood
, continues to neglect the imperative to build measurement into every endeavor - meaningful metrics ... - that less attention is being spent on branding and more is being spent on developing substantive business ... , and with marketers turning more and more to external providers, rather than building technological platforms ...
Technology and today's investment relations officer
12 Sep 2007 | by Tonya Garcia
Aesthetics are now taken into account when drafting annual reports. Design elements that further a company s brand and tell the corporate story add value to the numbers and analysis that annual reports deliver. Research is enhanced with technology that adds filtering and monitoring services, focuses ...
Katz brings true understanding to TransUnion
10 Sep 2007 | by Tanya Lewis
branding and consumer insight. Arriving at TransUnion, he faced the perception issue about the credit ... they were declined also made it challenging to build positive buzz about credit and credit reporting ... .com, credits Katz with helping the company build relationships with top consumer finance reporters. He can ...
Quixtar, IBOs use Web to spar
31 Aug 2007 | by Tonya Garcia
underway to speak with other IBOs who are building their business the right way, but did not elaborate ...
HomeBanc lays off staff
23 Aug 2007 | by Tonya Garcia
that a lot of people should pay attention to, that even a well-known brand can run into problems, he ...
WCTC enlists Burson for DC branding effort
22 Aug 2007 | by Ted McKenna
association for DC businesses, has hired Burson-Marsteller to develop a new branding campaign to update its...with the city, the new branding strategy, to be developed under a one-year, $1.8 million contract with Burson ... brand strategy of this magnitude since at least 1998, which is when The American Experience, our current brand positioning, was rolled out, she said. What we ve been finding in research ...
Bridge collapse spurs advocacy
22 Aug 2007 | by Ted McKenna
members represent many of the workers that build roads and bridges, said that her group s communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
