I really want to leave my job, but I am not sure I should. What are three reasons to stay?
22 Oct 2007 | by Greg Wilson
. That is a definite red flag for any employer. Working through adversity builds experience. Second ...
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NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts..., while HR s messaging is driven by company policy, sometimes without regard to impact on the brand ... outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped to build a robust internal comms function. But cascading the functions of two departments with very ...
Too much talk complicates comms
22 Oct 2007 | by Don Spetner
Ask me what time it is, and I ll tell you how to build a watch. She was born without the filter ...
Quintiles boosts work force
27 Aug 2007 | by Tanya Lewis
rewarding. So the effort took on the tagline Work Worth Doing. Branding efforts would help connect ... of getting medicine to people, Ward notes. Tactics The look and feel of Work Worth Doing branding ... former star employees back. Retention elements included branded promotional materials for an online ...
Agency innovators challenge status quo
27 Aug 2007 | by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah
to the industry s agenda, many have been shy to move from verbal to visual branding and communications. Horn ... traditional PR function. [They] are now expected to help a client manage their global brand, Horn says ... word of mouth s implications beyond building buzz. It s not PR [anymore], but a distinct discipline ...
My giant leap
27 Aug 2007 | by Tanya Lewis
spent 12 years at public affairs firms, but had no TV experience, to build a communications department ... narrow, Howell says. I was on my own not even in the same building. They talk[ed] lingo, and I ... , Howell knew she could succeed. It was a great lesson in building a team with skills you don t have, she ...
Career paths
27 Aug 2007
, relationship building, agency/client history. Research: Basic knowledge of data collection and evaluation ... . Administrative: Personal-time accounting, budgets, and activity reports. Leadership/team building ... . Leadership/team building: E xhibit basic management of projects and peers. New business: Identify ...
Hire calling
27 Aug 2007
annually, but now we re looking into some organizational reviews where we re taking the brand practice ... PR people. In fact, I go against that. My view is they have to fit culturally with the brand. I can ... they were never able to get into an agency. It s too bad, too, because a lot of the PR function is building ...
Agency innovators share their views
27 Aug 2007
are clearly advocates for the brand. There are millions of examples where companies are missing that kind ... and Wine. They ve actually taken on a mission to be a company of brands people talk about. That they re ... the complete and total experience a consumer has with the Beam brands. Peter Verrengia: I think ...
'Mid-level talent is hard to find now. How do we draw top people with five-plus years' experience?'
27 Aug 2007 | by Cathleen Graham
, your agency has to be branded in the marketplace. What makes your firm different? What type of accounts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
