Targeted online communities reach multicultural groups
29 Oct 2007 | by Irene Chang
online communities and Web sites give them when they work on a particular client s brand, product ...
Search results for Brand Building
Search filters:
By Channel
-
Multicultural Marketing
Click 
to remove filters
Add Search Filters:
By Publication
- PR Week USA (99)
By Channel
- African-American (34)
- Asian (24)
- GLBT (26)
- Hispanic (48)
By Industry Sector
- Advocacy (6)
- Arts & Entertainment (16)
- Automotive (6)
- Consumer Goods (46)
- Education (5)
- More...
- Financial Services (3)
- Food & Beverage Manufacturers (6)
- Food & Drink (2)
- Healthcare. (8)
- Industry Associations (2)
- Legal (1)
- Manufacturing (1)
- Marketing Holding Companies (3)
- Media (47)
- Nonprofit (4)
- Public Affairs. (3)
- Religion (2)
- Retail (4)
- Sports (2)
- Technology (6)
- Telecommunications (1)
- Travel & Tourism (5)
- Vendors (6)
- Less...
P&G unveils 'My Black is Beautiful' campaign
29 Nov 2007 | by Michael Bush
-networking component to Myblackisbeautiful.com to allow for more female interaction. Among the brands connected to the campaign are Pantene Pro-V Shine, Covergirl Queen Collection, Crest, and Always. Eric Higgs, brand manager ... , but that they spent at least three times as much as the general female population. We want to build more credible ...
The rainbow connection
08 Oct 2007 | by Tanya Lewis
. [People] can find similarities and that gives you something to build on. ...
Dyed fountains highlight Showtime's 'Dexter' effort
28 Sep 2007 | by Randi Schmelzer
Park, and cordoned off surrounding areas with branded banner tape. In some spots, custom fountains ...
Greater staff diversity pays off on many fronts
13 Sep 2007 | by By Randi Schmelzer
It's no revelation that building diversity is a key initiative for the PR industry.
Brands should consider hip-hop culture
03 Sep 2007 | by Ronn Torossian
into a multibillion-dollar business as the artists have become brands unto themselves. Whereas 10 years ago a brand buying into hip-hop was taboo, today Fortune 500 companies see the cultural power ... , and corporations can no longer ignore them. Hip-hop has grown tremendously, but brands need to exercise caution ...
Multicultural hits the big league
19 Aug 2007 | by Randi Schmelzer and Michael Bush
this create memories and family traditions that are passed on from generation to generation and build a ... , the Giants initiatives to reach diverse audiences are as much about relationship-building as getting bodies in seats. Our job is to make sure people engage with the Gigantes brand, Pearl explains, in particular ...
Deep dish on the Windy City
06 Aug 2007
have some of the best people and best ideas but I think from the point of view of global brands, we re ... and an ability to build networks and relationships, which will actually be hugely important in PR. And a younger ... strategy, I need the brand strategy and all of the tactics that play into achieving that. Armstrong ...
Gfk gauges Hispanic market
24 Jul 2007 | by Tonya Garcia
For example, GfK said marketers may overestimate the brand loyalty of the Hispanic population, which usually extends to products available in their country of origin. Once faced with the multitude of products in the US, that loyalty may dissipate. This will allow marketers to determine the extent ...
Web video initiatives, creating effective Hispanic PSAs, more
17 Jul 2007 | by Irene Chang
with the click of a button. Cooper suggests choosing a service that allows you to extend your brand through ... information on streets, outside and inside of buildings, should be budgeted with the different uses in mind ...
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
